Sunday, 30 October 2011

Tutorial//Action Plan

Specific actions that I intend to take in order to improve or consolidate my current progress:



  • design context blog; more posts on graphic design that inspires me/particularly interest me generally, that I stumble upon on a day to day basis
  • embellish current posts on design context blog, comment and annotate in more detail in an analytical and professional manner
  • be more pro-active in college by making the most of the facilities available to me
  • be more punctual and manage my time better in order to not be late for college
  • go through all current blog posts and check that they're all labelled correctly


Thursday, 20 October 2011

Proverbially Yours//Message & Interpretation: Final Posters





Proverbially Yours//Message & Interpretation

Initial Ideas
These are some roughly drawn out ideas that I started off with, to get an feel for what would work and had potential to branch out into a developed design.




Development Work
Moving on from drawing, I started experimenting with a few different ideas using Illustrator to get an idea, for potentially, what the final posters could be based on, the layout and the communication of the idea spread over three individual posters. I started off with my original idea of having a front door with opportunity literally on the doorstep.

Once the front door design was drawn up, I was then quite free to play around and experiment with an idea for either an alternative poster or the second in the series, communicating the saying 'when opportunity knocks, answer the door'.

This second idea was taken from my research, and I started to design ideas for posters using the saying 'up shit creek without a paddle', taking a more humorous approach instead. I want to communicate how even in dire situations, a surprising opportunity could come around, here for example, would be shown in the third poster full of paddles. I also started looking at what colours I would use, grey seemed to work pretty well in portraying a problematic situation. However, the posters will have an optimistic resolution so for my second colour I will probably use an emerald green, a colour symbolising positivity, wealth and luck, very relevant to this idea and also a contrast with grey. 



One of the posters had to be text only, so I started looking into ways of manipulating the words in my proverb and including subtle hints and symbols into negative spaces and replacing letters. For the word 'seldom', I tried using a paddle (referring to 'up shit creek without a paddle') to replace the letter d, but it looked out of place and didn't read too well so I changed it to the letter l and found that it blended in much better. 

Similarly with the word 'knocks' I used the negative space in the letter o to create a keyhole, referencing to the 'knocking opportunities' that shouldn't be wasted.

I put the text together using the colour scheme of grey and green, and sticking to the the three fonts rule, used the same typefaces from the road sign which also helped to bring the posters together as a set.

Having spent way too long trying to alter the perspective of of the road going off into the distance on the first poster, I tested out elongating the shape to spread over all three posters instead and found it to be a rather straightforward solution that not only looked more effective but gave the series of posters a strong sense of unity.

 The third and final poster was to be solely image and also the resolved piece of the set. I used Illustrator to draw up the image of the log cabin on the roadside and then altered the colours to fit the colour scheme. I wanted to continue using the colours as symbols and so the green elements of the image are the positive aspects. The door representing the opportunity and the green paddles to get 'up shit creek' with.

Monday, 17 October 2011

The Anatomy of Type: Type Family

The four letterforms below have been constructed out of different typefaces and the upper and lower case version of that particular letter. They have been hand-rendered and given their own technical name appropriate to its style. 

                    Risky Modification Ultrabold Block                       Unplaced Sublimation Regular

                         Tomfoolery Ultrabold Extended                             Intrepid Socialist Bold



These are different versions of a lowercase t that I created and each member of the font family has again been re-produced by hand and given it own individual title.

Desensitised Pothook Light


Desensitised Pothook Light Italic

Desensitised Pothook Regular

Desensitised Pothook Regular Italic

Desensitised Pothook Bold

Desensitised Pothook Bold Italic

Desensitised Pothook Ultrabold Condensed


Alphabet Soup//Typeface: final crit

On Friday 14th, I presented my final typeface with my partner to the group and gained constructive feedback from both tutors, peers and my partner Beth, who was able to comment on whether the typeface I'd designed based on her personality was appropriate.

The general consensus was that the overall alphabet was legible and communicated one idea very clearly which was that Beth's ring was her most treasured possession, or at least held some importance or significance to her in her life. 
However, my partner criticised that the typeface and choice of font was quite girly and elegant and they would not have been the best of adjectives to describe her personality. With hindsight, I was probably a little too focused on just communicating one idea across and should've thought about other aspects of her character to incorporate into the style of font and also taken more time to decide on whether uppercase or lowercase is more appropriate. 

The typeface that Beth designed for me I thought was a very interesting combination of ideas that I myself, would not have thought about. She focused on contrasting my hometown, London, with my dreams of living in the trees and communicating with nature (which was discussed a the initial interview) by contrasting a very solid block typeface with a floral/leaf detailed pattern. If it were me, I probably would not have used London, as an aspect to incorporate into a typeface purely because where I live is not that important to me in defining me as a person. Instead the things that matter to me the most, the things that make me an individual and the influences around me would have been more important as the main focus of ideas. 

Sunday, 9 October 2011

Alphabet Soup//Typeface: initial ideas

After having researched some ideas, I started to draw up some of my own using existing typefaces as a guide. These first two images are potential ideas for portraying 'over-thinking' in a font and I tested out 6 different interpretations of this using the previous research to help me. Out of the 6, the arrow designs seem to be the most effective and fairly simple to keep consistent within the full alphabet.



I moved on from rough thumbnail sketches onto graph paper where I could be neater and more precise and drew out more developed ideas and designs derived from the the previous, more successful initial ideas.

I moved on from 'over-thinking' to incorporating 'rings' into my ideas (during the interview with my partner she said that her ring was her most treasured possession) and continued to use graph paper to keep my drawings neat. During a crit on friday, I came to the conclusion that the diamond ring design was the most effective, but needed a lot more work so I went on to develop the idea digitally.

Statement: the typeface will be feminine, delicate and will incorporate a simple diamond ring illustration into each letter, acting as the frame for the individual letterform. 

Using adobe illustrator, I drew up the ring design, experimenting with different ring and line thicknesses as well as altering the size of the diamond to see what worked best.



Using the different versions of the image, I then included different existing fonts to see what would be the best to base my own typeface on. I mostly looked at italicised, serif fonts because they seemed more feminine and worked well with the ring theme. The sans serif font (thonburi) definitely didn't work out, out of all the fonts I tested out, the first column, with the typeface apple chancery, was the most effective. 

Once I had made my decision on the most appropriate ring design and type of font, I drew up the whole alphabet to get a feel for what the final piece would look like. 

Friday, 7 October 2011

Alphabet Soup//Typeface: crit notes

We had a group crit this morning to see how far other people had developed their work so far for this brief and also for peer and tutor feedback to see where our ideas can lead and how the finished work will look.

Here are some of the key points and issues raised concerning my own work:

- a few people in the group preferred the arrows idea (for over-thinking) and thought that it would be a good route to develop whereas the majority were more partial to the rings idea, particularly the sketches I had done using the jewelled ring.
- came to the conclusion that the ring idea was the best route to take, primarily because it's more feminine and says more about my partner, in a clearer and more obvious way.
- when progressing this idea, some of my peers suggested having the ring in the same position consistently instead of rotating it round so that when the font is used for my partners name label, the design will remain coherent and systematic.
- it was also suggested to me that the typeface used in the font would need work and I should think about  a thicker line to contrast against the ring (ring should be more understated, more focus on the font instead)

Next Steps:

-  create a design for the ring
- using this template, experiment with different, existing fonts and analyse positive and negative points to determine the best font to base my typeface on
- experiment with typeface idea used to create the name badge of my partner