Monday, 30 January 2012

100 Things...Dreams//imagery and design ideas

I started playing about with creating a more technical and symmetrical dreamcatcher, adjusting colour and experimenting with opacity in order to get more of a variety of imagery

I wasn't so keen on the neatness and precision of the overall image, so I tested out a hand drawn circle (using the paintbrush tool) and adjusted the brush styles for the inside pattern of the dream catcher to make it seem a bit more interesting.

Typefaces, colour schemes and textures
in order to keep my series of ten graphic products visually consistent, having a colour scheme and range of typefaces to use throughout each product will help achieve this


this design sheet has a rough plan of each of my ten products with appropriate content information and ideas on media and layout

Saturday, 28 January 2012

Photoshop Brief//Five Postcards

for this brief, I have to produce five postcards to one colour, edited using Adobe Photoshop

these are the five original photographs (taken in a cable car in Switzerland over the Christmas holidays) in black & white

chosen colour: VIOLET


Five Final Postcards:


With each photo I adjusted the hue so that all five of the photos were violet

With the third postcard here, I adjusted the gradient on the image to create a more contrasting effect

I used the magic wand tool to select aspects of the image and adjust the saturation and contrast for those particular shapes for this photo here

 With one of the photos (that I ended up not including in the final five postcards) I played around with the rectangular marquee tool and then copy and pasting rectangle to create an overlapping pattern

this technique was then later used for two of the final postcards

once the hue and contrast had been adjusted for each of these photos, I had to select 'flatten image' before copy and pasting shapes with the rectangular marquee tool 

adding vertical and horizontal rectangles onto this image here for a bit more variation

Friday, 27 January 2012

100 Things...//Further Research

further research needed to be done in order for me to progress with my ideas on this brief and I realised that I did not have enough sufficient information on common symbols in dreams. I've highlighted the key interpretations so that when designing, the research is easier to rifle through and use:

The 25 Most Common Dream Symbols
These symbols are the twenty-five most requested symbols in dream psychology (listed in alphabetical order). Their interpretations are meant as starting points and will vary in their meaning depending upon the individual dreamer. See dream dictionary for specific symbols.

1.Animals - Instinctive part of self attuned to nature and survival (survival in the social world). Animals sometimes represents one's parents, especially their relationship to a parent (love, hate, etc.). Being chased by an animal may represent some repressed emotion or aggression. Look at the particular animal to determine the symbol it may represent.

2.Baby - may symbolize vulnerability, or your need for love. Also your pure, innocent, true self (other than the ego). It may represent some new development in your life. A baby commonly appears in the dreams of pregnant women and may be a straightforward expression of pregnancy.

3.Clothes - Clothes may represent your persona, how you look at yourself and how you feel others may see you. Old and worn out clothes mat symbolize anxiety about your attractiveness or you need to discard some habitual way of thinking.
Changing your clothes may indicate a change in your lifestyle (past, present or future). Clothes in a dream being worn by someone else may suggests that there is some part of you that you relate to in that particular person. See naked listed below.

4.Cross - Represents perfect balance (as in the Christ within or Buddha consciousness). It may be a symbol for a crossroads in your life or a burden to heavy to carry. It also may be a symbol of death, something coming to an end in your life (relationships, job, change of lifestyle, etc).

5.Death - Death or dying in a dreath most often represents changes in one's life, something is coming to an end. Very seldom does death symbolize true dying of a person. The old is dying and with the death of the old comes new beginnings. The death and resurrection of Christ is a good example in mythology of the death motif. What it represents is the death of the egoself and its resurrection to a spiritual realization.
A dead person in a dream may relate to past relationships with that particular person. If the dead person is you then consider your true condition as you see it, I feel dead because of my job, life, relationships, etc. Or death may simply represent your anxiety about dying.

6.Falling - Falling - May represent your real life fear of letting go of something or someone. It also may suggest a loss of controlin a situation. Self-inflation is another possibility. Are you above yourself and due a fall?

7.Food - Food represents knowledge. Physically food nourishes the body. Mentally knowledge nourishes the mind, thus the old adage of "food for thought".

8.Devil - Evil spirits, not necessarily religious. It may represent some repressed emotions that need to be expressed. It may symbolize a need to change one's behaviour (devilish) and find a spiritual center.

9.Hair - Represents knowledge, most often conscious knowledge (or the lack of). Abubdant hair may signify virility or male sexuality (Freud). Cutting hair may symbolize los of virility, or castration. Loss of hair may express a fear of getting old or being unwanted.

10.Hands - Symbolize ability, particuraly practical and social abilities. Tied hands represent a feeling of an inability to succeed in a particular endeavor. Washing your hands often symbolizes guilt- what are you trying to get rid of?

11.House - A symbol representing yourself. The rooms or different floors may represent emotions, attitudes, complexes, ideas. Going upstairs symbolizes conscious thinking. The basement represents the deep unconscious.

12.Killing - May represent repression/suppression of some aspect of yourself - you want or need to kill that part of your personality. May indicate hatred or envy between siblings or hostility towards some person. Also putting an end to negative feelings or unwanted situations in one's life.

13.Marriage - A blending of intellectual and intuitive parts or masculine and feminine aspects of oneself. A bridge between the conscious mind and the unconscious self (as in dreams).

14.Money - Represents one's values in life. May symbolize self worth. In exchanging money, it may represent changes about to happen in your life. Take note of any numbers and find their meaning(s). For instance, five often symbolizes changes in life.

15.Mountain - Climbing a mountain may symbolize achievements or tasks to be performed. Looking from a mountain may symbolize your life under review, without the conscious emotional involvement (dreams looks at your life without prejudgicies). A mountain may represent obstacles in your life.

16.Naked - Being nude may symbolize the 'naked truth' about oneself. Totally open and exposed. It may be an expression for childhood innocence and freedom from artifical inhibitions. Showing off your nudity may be a desire for sex, or a desire for recognition.

17.People - Most often represents the different aspects of oneself; emotions, attitudes, desires, fears, etc. look to the particular characteristics of a person or persons in the dream.

18.Radio Communication between conscious and unconscious self (as in dream). Communications (or lack of) between aspects of self or between persons in your life.

19.Roads - Your direction in life, the road you are following (may need changing or modifications). Patterns in your life, something that you continually do that may be harmful or unnecessary. Goals in life. ehat is your path in life?

20.School Lessons in life. Self understanding is learning to know yourself (psychological). Life's experiences. Have you learned from them or do you ignore what is evident for what is convenient?

21.Sex - Sex with a partner may symbolize a unification of unconscious aspects in your life to a conscious realization. Uniting parts of oneself that was previously separated due to repression/suppression. May be a straight forward desire for sex. Uninhibited sex may suggest one's actual persona is uninhibited.

22.Teacher - A symbol for your higher self (spiritual or creative). Insights that show you the way on your path.

23.Teeth - Assimilating of knowledge (unconscious) so to understand and make use of it.Losing teeth symbolizes change in one's way of thinking. Also symbolizes a fear of getting old. May symbolize aggression.

24.Vehicles - A symbol representing yourself. Are you driving (in control), in the back or passenger seat (not in control). Is your mother driving? Perhaps she has too much control of your life. A bus may symbolize yourself and the passengers aspects of your personality.

25.Water - Water represents the unconscious self (mind). Pools of water, lakes, rivers, symbolize the personal unconscious, whereas oceans and seas represent the deeper collective (universal) unconscious. 

100 Things...//Evaluation, Focus, Develop - key questions in the process of project development


what is the problem?
to make students aware of the benefits of dreams and how they can be interpreted easily

what subject/area of study are you focussing on?
dreams. more specifically; nightmares, interpreting dreams, ancient beliefs, recurring dreams and how dreams have been a source of inspiration

to what depth are you investigating this area/subject? is this sufficient?
I have investigated into all the known aspects of dreams and then narrowed these down to the most interesting aspects and (judging by the results of my survey on dreams) what my audience would be interested to find out also. there needs to be further investigative research in order for it to be a sufficient amount after having re-evaluated what information I am communicating

what is the form of your research to date?
blog form and notes taken in a work journal (plus survey results online)

what visual material do you have to work with?
I originally collected 100 images related to dreams and using all different forms of media, styles and genres. from that I've started to draw up dream catcher images to convert into info graphs

is there an appropriate amount of work for the time you have had to develop it?
probably not quite enough due to this being the longest brief we've had so far and a lot of other work on at uni. 

if there isn't, why is this? how could you improve your work-rate?
poor time management. could keep a diary and write a plan to help divide up the workload

what is your timescale? when is the deadline?
deadline is in two weeks and have a print slot on friday so all the design work needs to be completed by then

what methods are you using to evaluate the progress of your ideas?
regular blog posts on updated research and notes in a journal have helped me keep track of my progress as my ideas develop and change


what are you trying to communicate?
educating and informing people about the benefits of dreaming and how they can be interpreted

what audience have you identified?
students, teenagers, young adults with irregular sleep patterns 

how do you intend to solve this?
creating a series of interactive and informative graphic products (that would appeal to a teenage/young adult audience) such as screen printed pillowcases, posters, book cover sleeves and bookmarks

what further research does this require?
- what are the benefits of keeping a dream journal?
- stats and facts on the importance of sleep for teenagers


have you moved on from your initial starting point? if so how and why?
Initially I had a lot of research on different aspects of dreaming which has now been reduced sufficiently in order to not bombard people with too much information. Judging by the survey, I decided to focus the brief based on what the public are most interested in; interpreting dreams etc.

what processes will you need to use to develop your work?
critical feedback from tutors and peers, testing and trying out different design ideas and blogging the development as I go along

do these processes require workshop access?
yes- screen printing so far

when do you intend to access these workshops?
next week at some point

Thursday, 26 January 2012

100 Things You Need to Know About Dreams//design ideas

poster design ideas:

experimenting with type (records of recurring dreams of people who took my survey) replacing the line inside the dreamcatcher design

as an alternative to using type, the sections of each shape within the circle could be used for a graph to display necessary data on nightmares/recurring dreams etc.

the translucent shapes don't work as well with the overall image compared to just the line pattern so I could just use the lines instead

experimenting with a different pattern and using type (again) to display the dreams, but overall effect hasn't worked so well so the type idea is not going to be used

different background, complements the colour scheme and style more

Final Hotdog Booklet Design

My theme for this brief was arrows, but due to the nature of the brief being relatively versatile, I was able to experiment with a more illustrative style and incorporated the arrows into the pattern on the hot air balloon in order to portray the idea of 'going up'

Double-sided poster (one image poster, one image & type poster) to be printed at A4 size and folded up into a hotdog booklet


photos of final ten products:

100 Things...//Problem Analysis- rationale

to produce a series of graphic products to inform teenagers/young adults about the benefits of dreaming and how dreams can be interpreted/meaningful

Who needs to know?
teenagers and young adults (students)

What do they need to know?
- what do dreams mean?
- benefits of dreaming
- benefits of nightmares
- recurring dreams
- the history of dreams/ancient beliefs/other cultures reasons as to why we dream
- how have dreams been beneficial in the past?

Why do they need to know?
teenagers tend to have bad sleeping patterns, be it too much, too little or irregular they need to know why dreaming is beneficial 

What will they respond to?
the products will all be relevant to dreams and sleep, and generally, students love to sleep but are known for bad sleeping patterns, late nights and early morning lectures. the products will involve an interactive approach to interpreting dreams and as well as decorative yet informative posters to put up in student bedrooms etc.

What research is required?
I will need to research further into symbols and meanings in dreams, the benefits of keeping a dream journal and also the importance of dreaming and sleep for teenagers and students

Thursday, 19 January 2012

100 Things...//Design Direction Boards

Dream Diary/Journal/Dictionary


Dream Infographics


Things That Help You Sleep

Herbal Tea & Hot Chocolate Packaging