Saturday, 25 February 2012

D&AD Rain Brief//Crit Feedback

Issues Raised:

  • instead of 'the north' being referred to, it should be 'Britain'- as stated in the brief
  • think about the audience not just personal views about why rain is good- needs to be more objective
  • 'get cosy up north' poster looks sexual (due to colour scheme, use of shape etc.)
  • there are different concepts between the three posters
  • not informative/convincing enough
  • when printed, the colours on the poster are two similar and make the text difficult to read

Action To Be Taken:
  • change colour scheme so that the colours contrast more
  • adjust colours on 'get cosy up north' poster, remove thick line around the raindrop shape and simplify image
  • include more text and information taken from research about benefits of rain
  • change 'the north' to 'Britain' 

Thursday, 23 February 2012

D&AD brief//final posters

D&AD brief//poster two&three

poster two- Development
my initial idea was to have a giant raindrop filling the page and using the negative space around it, create a cosy, homely set of curtains as if surrounding a rainy window

I started off with the basic shapes and tried to make the image communicate raindrop and curtains clearly 

I included some detail into the curtains and adjusted the colours as the design developed

after having asked some of my friends for whether the image actually worked and if both shapes were identifiable, I received some useful feedback suggesting that the curtains could be more defined against the raindrop

I put two different interpretations of the idea on two artboards next to each other and decided that the second image worked better overall and portrayed more of a contrast between a grim rainy day outside and the cosy indoors

Final Design

poster three- Development
using the same colour scheme from the previous two posters and some of the same shapes and images, I found my idea for the final poster to come together more easily and quickly than the other two

I used the same raindrop background but rotated it slightly to create sideways rain and adjusted each word from the text in slant with the lines of raindrops

Final Design

D&AD brief//poster one

I started off making a simple raindrop pattern to fill the page, a pattern to be repeated throughout the three posters to keep it a series

I experimented with a few different ideas on Illustrator using multiple artboards to see which technique and effects have worked best and improving on each as I went along
I played around with heart shapes and tryied to incorporate them into the rain pattern in a subtle way to see if it would be effective

I introduced another colour here to see how it would look overall and adjusted each image accordingly as ideas developed

I want to use a font that suggests romance, something italicised, brushstroke, charming, sexy etc.

final layout & text text; with different colours and outlines to see what overall works the best

the colour scheme here is to bright and wouldn't work too well for the other two posters (all three will use the same colour scheme) 

I went for duller colours here to give a more 'rainy' impression and also included outlines on the raindrops and hearts to include more colours into the poster and define the shapes

I also tried using lighter colours to create more contrast against the silhouette image but the baby pink, baby blue colours don't work with the overall image and doesn't give off a 'romantic' feel

Final Design

Tuesday, 21 February 2012

What is a Line...?

20 'Lines'

a line of people in a queue
telephone line
baseline (tennis court)
train line
tube line
road markings
zebra crossing
a stick man
a comb
columns (architectural lines)
the northern line
military line (of soldiers)
line of cars in a traffic jam

Personal 'Likes'

tribal print
tree houses
cup of tea
live music
writing lists
dark spiced rum
natural environments
proper rain
buttered toast
cooking foreign food
bubble baths


scaffolding // patterns // colour theory

columns // polaroids // photography

trees // natural environments // publication

maps // summer // type&grid

blueprints // tree houses // publication

queue // cup of tea // publication

Wednesday, 8 February 2012

OUGD405 End of Module Evaluation

1) What skills have you developed through this module and how effectively do you think you have applied them?

Throughout this module, my research skills have definitely improved and developed the most and through spending a significant amount of time collecting and analysing large quantities of information, I have found that the design process is more straightforward and the overall communication of my ideas are well informed because of this. This has made me realise how research is the most important part of the process and from good research, stems good ideas.

The '100 Things' brief in this module was the longest brief we have been set so far on this course, and being a five week brief I have found time management a challenge. However, the process has certainly helped me organise my time better generally and I have been sure to work consistently and plan my time appropriately in order to produce a larger quantity of work over a longer period of time.

The 'How To' brief helped to develop my team working skills as well as working under pressure to a tight deadline. When working on group briefs, I have learnt that it is important to voice as many ideas as possible and not remain in the background in order to function effectively as a team. Moreover, when working with others, compromising is intrinsic in maintaining a balance amongst the group and preventing fall outs and arguments, because, at the end of the day, not everyone is going to agree on the same ideas/designs/fonts etc. but when working to a deadline, time is of the essence and debating over petty things with each other ends up wasting time. 

2) What approaches to/methods of design production have you developed and how have they informed your design development process?

The postcard brief forced me into tackling Photoshop properly for the first time which I found particularly challenging (and quite confusing at times) however, after learning some basic techniques using the software, I became quite engaged with experimenting and making alterations  to my final five photographs. 
Thorough and detailed research have informed my designs and ideas during this module and especially in the '100 Things' brief where as my designs have developed, I have had to research further into particular aspects in more detail to ensure that the information I am communicating is accurate, interesting and engaging.
With my 10 final products, I was keen to produce some non-digital final outcomes as well as digital and found it refreshing to produce pattern print pillowcases using an iron-on transfer which, was particularly relevant to my theme of dreams and added variation to the final 10 pieces.

3) What strengths can you identify in your work and how have/will you capitalise on these?

I would say that from this module, I was definitely more experimental with processes and formats for my final outcomes, such as producing posters, photographs, bookmarks, book covers, booklets and stickers (most of these, I had never done before). I found that trying out new things throughout this module, not only kept it interesting and engaging for me but developed my skills as well. This has sparked a further interest and yearning to start experimenting with other processes such as screen printing, letter press and book binding which I'm looking forward to trying out also.

I have also found over the module that I have improved significantly on Adobe Illustrator, by using it consistently for my designs and also getting shown tips and tricks from my peers along the way which has helped me learn technique such as including texture, playing around with gradients and creating patterns.

4) What weaknesses can you identify in your work and how will you address these in the future?

With the five week brief, I found it especially difficult to maintain a constant work flow, but this was mainly due to the fact that we all had a lot of other work from other modules to do alongside the 405 briefs, and so for a while, the '100 Things' brief got pushed to one side. This then led to a large amount of catch up work to do in the last two weeks before the deadline which I found stressful and challenging. In the future, I need to divide up my time better and be more organised so that I don't end up leaving everything to the last minute.

Another aspect of this module that wasn't so strong was keeping my blog regularly updated. Whilst I had screenshots of my design development as I went along, the actual blogging stage was left towards the end due to the fact that I had print slots booked and so my final designs had to be done early to allow for any corrections.

In the future, I will also make sure that I produce more design sheets and try out as many different ideas as possible in order to make the best informed decisions. This will also mean that I will ultimately spend less time on Illustrator playing around with layout, format etc. 

5) Identify five things that you will do differently next time and what do you expect to gain from doing these

Next time I will...

1. spend more time sketching out ideas on design sheets to help inform my final ideas before working digitally. this will ensure that I have the best possible outcome having tested out all the possibilities beforehand

2. organise my time better so that I'm not ridiculously stressed out towards the end of the module

3. keep my blog regularly updated as I go along with design sheets, research and development so that I can keep on track with where I'm at on particular briefs and so I don't have to go back and blog right at the end

4. make decisions quicker when it comes to designs so that I don't waste time and also so that I have time to book print slots where necessary and inductions (such as screen print which I ran out of time to do for this module)

5. not submit my work five minutes before the deadline...

6) How would you grade yourself on the following areas:

Attendance: 4
Punctuality: 4
Motivation: 3
Commitment: 4
Quantity of work produced: 3
Quality of work produced: 3
Contribution to the group: 4

Tuesday, 7 February 2012

100 Things You Need To Know About Dreams//Final Products

Stages of Sleep Poster

Interpret Your Dreams Poster

Benefits of Nightmares Postcards

Dreamcatcher Stickers

Double-Sided Bookmarks

Interpret Your Dreams Booklet

Dream Diary & Dream Dictionary Book Cover Sleeves

Dream Pattern Pillowcases

100 Things...//Interpret your Dreams


this booklet was intended to go alongside the 'Interpret your Dreams' poster as a more detailed and extensive insight into what various (common) dream symbols mean

front cover

I kept to the colour scheme and used the icons already made on Illustrator for the original poster, laying the icons behind the text