Friday, 27 April 2012

Speaking from Experience//starting point


graphic design at LCA impacts on your social life

why does it need delivering:
- so students know they'll need to be good at managing their time
- people may not initially realise what they're letting themselves in for...
- graphic design is a much more intense subject (big workload) than we as first years realised at the beginning
- so that new students aren't in for a shock
- students expect uni/first year to be a year of no work and lots of partying

ways it could be delivered:
- flyer for a night out
- iPhone app
- diary, specified for LCA first year timetable, what days we have off, when to go out...
- prospectus, the REAL truth
- posters, giving advice

the differences between the North and the South

why does it need delivering:
- students moving from the south may not be aware of these differences
- easier to fit in and make friends at the start
- don't want to fit into a typical southerner stereotype
- avoid any misjudgements or misunderstandings
- different attitudes, mindsets

ways it could be delivered:
- map with a key/symbols, highlighting differences
- lonely planet style travel guide, 'south to north'
- information booklet
- book of northern slang for different situations
- contrasting situational posters

how to eat cheaply as a vegetarian

why it needs addressing:
- food is expensive
- vegetarians sometimes convert back when at uni
- being a vegetarian is limiting
- hard to stay healthy when eating cheap as a veggie
- students are not used to cooking for themselves

ways it could be solved:
- recipe cards
- recipe book cover sleeve (ring-binder to insert own recipes)
- website with recipes geared for students 
- vegetable specific app recipe
- food packaging labels with recipe suggestions

how to get into briefing on time

why it needs addressing:
- fred will kill you
- being on time is important at LCA/as a graphic designer
- briefings are important
- otherwise its embarrassing, makes a bad impression
- poor attendance= off the course

ways it could be solved:
- alarm app sequence/system
- diary or planner to organise time and get 8 hours sleep
- information booklet on methods of getting out of bed (humorous)
- quick routes and shortcuts to college
- book of good excuses for fred and amber

how to pick the right accommodation

why it needs addressing:
- hard to tell what halls are actually like before you live there
- all halls are different
- dont want to end up spending a year in bad halls wishing you were living somewhere else
- its important, you spend a lot of time there
- there's no way of knowing much information beforehand about the social aspects, student reputation... 

ways it could be solved:
- guide to halls
- satyrical prospectus
- facebook pages

Tuesday, 24 April 2012

End of Module 404 Evaluation

1.  What skills have you developed through this module and how effectively do you think you have applied them? 

During the course of the design principles module my knowledge and understanding of type and layout has sufficiently developed and consequently, been incorporated into the design process. As I've approached new briefs, I've taken details and aspects of layout and type into consideration more. 
The SLR workshop was also something that I particularly enjoyed and found useful in learning how to use a digital SLR camera properly using the the manual setting, taking product shots and understanding about lighting when taking photos. This has now changed the way I take photos of my final prints and I feel much more confident when using a camera now.

2. What approaches to/methods of design production have you developed and how have they informed your design development process?

Throughout this module, I've definitely improved and developed skills in designing thumbnails and alternative layouts for double page spreads during the type and grid part of the module, an aspect of design that I've never really been too confident in before. Colour theory helped me gain a more in-depth understanding about the colour wheel, the basic principles and different ways in which colours can complement, contrast, accompany each other and create certain effects. This has helped me put more thought about the layout and choice of colours that I include into my designs and throughout the design process.

3. What strengths can you identify in your work and how have/will you capitalise on these? 

Based on the theory side of things, this design principles module has taught me a lot about the 'rules' of design and how to apply them into my own work to produce something that communicates more effectively. The skills, knowledge and theory that I've gained from this module has influenced my design work from that point onwards.

4. What weaknesses can you identify in your work and how will you address these in the future?

With some of the tasks set for this module, we were given the chance to 'investigate further' into them and produce self directed investigations and tasks to progress from what we'd learnt. This is an aspect of the module that with better time management and organisation I could've done more work for and pursued colour theory and type and grid even further.
My general organisation for this module, whilst it is improving over the course of the year, is still a big weakness of mine and I found that re-doing or approaching tasks set in the first term for this module to be more challenging than it would've been to have done the tasks when they were originally set.

5. Identify five things that you will do differently next time and what do you expect to gain from doing these? 

- not leave tasks until the last minute, do them as they get set and blog them

- take better, more thorough notes during briefings, seminars and workshops to keep on track and organised

- keep a camera on me at all times so that when work needs to be documented on my blog, I can do it then and there 

- wider range of design sheets showing a broader range of ideas and sketches

- work steadily and consistently not manic and last minute

6) How would you grade yourself on the following areas:

Attendance: 4
Punctuality: 4
Motivation: 2
Commitment: 3
Quantity of work produced: 3
Quality of work produced: 3
Contribution to the group: 4

Sunday, 22 April 2012

What is a Line?//publication development


postcards and title pages printed and cut out

double-sided index cards for the different professions

final stack contents to go in sleeve


sketchy, quick net draw out

tester using paper to check sizing

different examples of how the front cover cut-out 
can be used and interacted with


attempt with stripy inside 
made using black cardboard (best result out of stock tested)

another attempt made out of charcoal mount board which did NOT work
box was too thick and did not piece well together, very messy result when cutting as well

failed attempts


Saturday, 21 April 2012

Type & Grid

transfer your chosen thumbnail idea as accurately as you can to your full size existing page grid thus producing a new layout

digital version of grid, drawn at scale

images used in article:



with grid

without grid