1. What skills have you developed through this module and how effectively do you think you have applied them?
During the course of the design principles module my knowledge and understanding of type and layout has sufficiently developed and consequently, been incorporated into the design process. As I've approached new briefs, I've taken details and aspects of layout and type into consideration more.
The SLR workshop was also something that I particularly enjoyed and found useful in learning how to use a digital SLR camera properly using the the manual setting, taking product shots and understanding about lighting when taking photos. This has now changed the way I take photos of my final prints and I feel much more confident when using a camera now.
2. What approaches to/methods of design production have you developed and how have they informed your design development process?
Throughout this module, I've definitely improved and developed skills in designing thumbnails and alternative layouts for double page spreads during the type and grid part of the module, an aspect of design that I've never really been too confident in before. Colour theory helped me gain a more in-depth understanding about the colour wheel, the basic principles and different ways in which colours can complement, contrast, accompany each other and create certain effects. This has helped me put more thought about the layout and choice of colours that I include into my designs and throughout the design process.
3. What strengths can you identify in your work and how have/will you capitalise on these?
Based on the theory side of things, this design principles module has taught me a lot about the 'rules' of design and how to apply them into my own work to produce something that communicates more effectively. The skills, knowledge and theory that I've gained from this module has influenced my design work from that point onwards.
4. What weaknesses can you identify in your work and how will you address these in the future?
With some of the tasks set for this module, we were given the chance to 'investigate further' into them and produce self directed investigations and tasks to progress from what we'd learnt. This is an aspect of the module that with better time management and organisation I could've done more work for and pursued colour theory and type and grid even further.
My general organisation for this module, whilst it is improving over the course of the year, is still a big weakness of mine and I found that re-doing or approaching tasks set in the first term for this module to be more challenging than it would've been to have done the tasks when they were originally set.
5. Identify five things that you will do differently next time and what do you expect to gain from doing these?
- not leave tasks until the last minute, do them as they get set and blog them
- take better, more thorough notes during briefings, seminars and workshops to keep on track and organised
- keep a camera on me at all times so that when work needs to be documented on my blog, I can do it then and there
- wider range of design sheets showing a broader range of ideas and sketches
- work steadily and consistently not manic and last minute
6) How would you grade yourself on the following areas:
Quantity of work produced: 3
Quality of work produced: 3
Contribution to the group: 4