Wednesday, 16 May 2012

End of Module 406//self-evaluation

1. What skills have you developed through this module and how effectively do you think you have applied them?


During this module, I have had the opportunity to develop skills in working as a team through the 'communication is a virus' brief where we had the chance to work in a group with whoever we wanted. Although working with a group of my friends proved to be more challenging than I'd realised, we eventually managed to all pull together for the second week of the brief with a finished solution we were all pleased with. 
I have also had the chance to experiment with stop motion animation and image sequencing for the first time when carrying out the 'its your choice' brief, which was given to us during a time when the print rooms were at their busiest and so a stop motion video seemed appropriate in that sense as well. Luckily we were given an induction on how to use Quicktime to create basic image sequencing and from that I developed the idea to produce a final solution for 'its your choice'. 


2. What approaches to/methods of design production have you developed and how have they informed your design development process?


During the design development process for this module, I found that I've become quicker and more confident when using Illustrator to develop and generate different ideas quickly. I find it useful when experimenting with various layouts, imagery, colour and ideas in general in comparison with using design sheets which I find time consuming and not always the best representation of the ideas in my head.


3. What strengths can you identify in your work and how have/will you capitalise on these?


I found that during the 406 module, I used the constructive criticism from each crit to help improve my final designs and ideas and went back to a couple of the briefs to make the appropriate adjustments. I find that by responding to feedback even after the final crits, it helps give me peace of mind knowing that relevant corrections have been made and also gives me a chance to develop my ideas further and makes for better practice. I also found that the group brief 'communication is a virus' to be most enjoyable mainly because we were working as a team, and I feel more confident and engaged when working with others on a design brief. For future group projects, I hope to continue contributing enthusiastically as well as utilising the ideas of others to produce a satisfactory end product. 

4. What weaknesses can you identify in your work and how will you address these in the future?


My main weakness from this module would be working to tight deadlines, especially when it came to executing the live D&AD brief which we were only given one week to complete. I find it hard generating ideas in a very limited space of time and I found the whole brief too rushed and misunderstood certain aspects of the brief itself which was then brought up in the final crit. From this experience though, I now spend a lot more time thoroughly reading through each new brief we get given, doing the appropriate research and starting to develop ideas early on in the development process. Another one of my main weaknesses is working on and using design sheets mainly because I find a vast sheet of blank a2 paper quite intimidating and being a bit of a perfectionist, I like my design sheets to be neat which ends up being quite time consuming. I find now, that sketching out ideas and producing design sheets is easier for me, on a smaller scale and having a variety of different approaches to using them 
e.g. cutting out coloured paper shapes to form letterforms instead of just using a black pen


5. Identify five things that you will do differently next time and what do you expect to gain from doing these?


- new approaches to design sheets: could lead to different outcomes or options during the design development process and also will help me come to more thought out and appropriate final solution 


- read the brief all the way through, properly: to avoid making any silly mistakes and carry out correct research


- book print slots: to avoid last minute rush when printing, sitting outside the digital print room during drop in for ages and also to avoid having to use the mac suite for make shift a2 poster prints


- use resources more: make better use of the library, workshops available (such as, laser cutting, fabric dying etc.) and screen printing for more of a variety of final outcomes and different approaches


- blog as I work: makes life easier and means that I won't have to go back to it all at the last minute


6. How would you grade yourself on the following areas:

Attendance: 4
Punctuality: 3
Motivation: 3
Commitment: 4
Quantity of work produced: 4
Quality of work produced: 3
Contribution to the group: 4

Friday, 11 May 2012

It's Your Choice//stop motion experimentation

for my final product for 'Its your Choice' I will be producing a stop motion animation showing the word 'LAYER' building up in various different layers of the word itself

I made three different versions of the video, the first two being practices and the last one being the final video.
These are the photographs that were used to form each animation




these are my two practice videos:



out of the two, I definitely prefer the layers building up per letterform instead of the full word as the layering is more gradual and more effective because of this

Thursday, 10 May 2012

Its Your Choice//design ideas

design sheets and ideas so far
experimenting with colour, fonts and layering paper






I experimented on Illustrator with opacities, colours and fonts to try and interpret the word LAYER
some of the outcomes are more effective than others
I like how the word looks almost pixelated when four layers are introduced, creating a distorted effect










Tuesday, 1 May 2012

Speaking from Experience//concept statement

What problem have you identified?
how to eat healthily and cheap at the same time as a student at LCA


Why is it a problem?
1. food is expensive and students have to budget (food isn't always a priority)
2. students are not necessarily used to cooking for themselves
3. it's easy to live off junk food all the time but very unhealthy
4. hard to eat healthy and cheap
5. eating badly makes it harder to concentrate and get work done at college, more food will increase productivity and as a graphic designer this is very useful, the course is demanding


What do you intend to do about it?
1. information cards, "5 solutions" e.g. buy fruit and veg at Kirkgate market, reduced section at Morrisons
2. recipe cards and a student friendly cooking guide
3. recipe book, ring-binder, where students can add own recipes
4. food blog for students, forum? swapping recipes
5. food packaging labels with recipe suggestions for students


What do you hope to achieve by doing this?
help students or encourage them to eat healthily and cheaply through simple, nutritious recipes and menus and suggestions on how to eat well on a tight budget


What do you already know about the problem?
1. fruit and veg is relatively expensive in supermarkets
2. quite a few students don't know how to cook when they leave home
3. food, especially fresh food, will expire and could get wasted if not used up in time
4. cooking can potentially take up a lot of time, time that students would rather use doing other things
5. generally speaking, students are not that healthy


What do you need to find out about the problem?
1. existing student-orientated sites, blogs, cook-books- what are they lacking?
2. percentage of students who leave home not knowing how to cook properly
3. good, easy and cheap recipes for students
4. what students eat, popular food choices, meals
5. how healthy/poor are students?



5 things about audience- first year LCA students
- students live on a budget
- most have only just moved away from home
- new experiences, looking after themselves
- busy social lives and uni
- students more likely to prioritise going out over buying food



I intend to instruct a group of first year students on the graphic design course at LCA how to eat healthily and at low cost 


In order to achieve this I will produce a free first issue zine educating and informing my target audience how to cook, shop and eat healthy food appropriate for a typical week as a first year on the course
(along with any additional information on where to shop, de-frosting meat, student superfoods etc.)