Tuesday, 23 October 2012

7 Things To Know About Print...

based on a model for lithographic printing

COLOUR MODELS:

CMYK- physical
RGB- screen based
hexachrome- printing out in dots
spot colour
Pantone Matching System (PMS)


FORMATS:

standard ISO paper sizes
A & SRA sizes
imperial vs. metric
tabloid- newspaper format, compact version
envelope "c" sizes


STOCK:

weights (gsm)- crucial to the job
finish- gloss/matt/silk/coated/uncoated/recycled (sustainable companies use sustainable ink with stock as well)
laid or wove
boards, carton
plastics and acetates (non-paper based)


ARTWORK:
important process to go through, saves time and money at the printers

document setup- right size...
file formats and fonts- make sure printers have the font, if you've made it yourself then you need to let them know!)
colour specification- make sure stock doesn't affect colour
pre-flight check- get someone else to check it
mock-ups- for size/layout/orientation to see how it looks physically
proof
sign off


PRINT PROCESSES:

lithographic
gravure
screen-print
flexography
pad-printing
six colour
laminate- gloss/matt
foil blocking
embossing/de-bossing
spot UV varnish


FINISHING:

binding- what type?
folding and creasing
die stamping/drilling- should always be discussed with printer


COSTS:

get a quote early on, before you start the job so that you know what you're working to
identical specification for 3 print estimators to work to- get identical quotes, be aware of the impact of special sizes and finishes
learn roughly what things costs (unit cost)
understand viable minimum quantities (large printers won't do it)
extras/authors corrections- very expensive if they make corrections for you
delivery- cost can be very expensive

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