Thursday, 13 December 2012

Feel Good Drinks//progress crit

I presented these artboards to the group for feedback:


1. Which fonts work best/in-keeping with the photography and style? (out of the selection)

2. Colour scheme: do the colours look good as a range? are there any dodgy ones?

3. Photography: as a starting point, do the sample photos communicate being fun and cheeky as a concept? Do the images make you smile/laugh?

4. Should I include illustrations as well? (possibly fruit flavour illustrations either placed on the side of logo or interacting with photos)

5. Does the style fit with the brand? Is it a bit too wacky?


  • Illustrations- incorporate into photography, try maybe 'splash' style
  • Typefaces- American Typewriter or Abraham Lincoln work the best (more professional, serious, about the healthy aspects, contrasts to cheeky pics) Keep fonts consistent across range
  • Photography- keep duotone colours consistent. Either black and colour or colour and shade
  • Purple Label- 'too artificial'

Tuesday, 11 December 2012

Not Just Fleurons//crit feedback



- nice packaging research, like the organic feel
- appropriate hand-rendered typeface research, go down this route?
- great visuals, great imagery and it really links to your subject

Areas for Improvement:

- start designing first looking into type and packaging
- what format are you going to go with? have you thought of alternatives?
- will you be using photography or illustration or both?


- stock; what are you going to use?
- plantable stock?
- theme to the seeds? purely medicinal? on looks? or both? time of year? calendar?
- what products could you create? some good basics- what else?
- where would people come into contact with your products?


- branding: name and logo- what will my brand provide? outline of products and services included proposals, what I COULD do with more time

- design sheets: for logo ideas and typography quotes. try out hand-rendered style for quotes, if it doesn't look good, could try digital 'hand-rendered style' fonts instead

- decide on product range: what plants to include, how many? are there available seeds for all these plants? think about the time of year they can be planted

- content: what information to include? consider shape of wooden plant labels, something related to 'medicine'

Not Just Fleurons//crit presentation boards

Friday, 7 December 2012

Self-Initiated Work//product and packaging

My Products:
- homemade Apricot jam
- homemade chocolate chequers 

Having come across quite girly pinks and reds from my packaging research, I wanted to appeal to a more mixed gender audience and so considered my colour scheme with this in mind

I included a simple logo, to reinforce that the products were in fact homemade by me, and also to give the product range some form of branding with the possibilities of expanding on it in the future.

I went for a traditional style label shape as the basis for all the jam labels.
However, I don't want all my products to look the same, I want each to be individual so that each person receiving the gift gets a unique product and making it more special

the candy stripes and polka dots fit well with this traditional, homemade style which suits the products whilst letting my personality shine through a bit

I like the combination of hand-rendered and swirly fonts, giving the design a hand made feel without appearing too amateur

The jam's overall were quite girly, however they were to be given to a predominantly female audience which suited the designs. My chocolate box label was designed with a less feminine aesthetic, as it would be given to my Grandad...

I wanted to also included a label for lid, and decided to incorporate an illustration to reinforce that the product was Apricot jam and include additional detail to the package to make it seem more gift-like

Again, I wanted to keep each label unique so that the four jams would work as a series but also individually

These are my final stickers to be printed out cut on the vinyl cutter, ready to be applied to the product in time for Christmas

Thursday, 6 December 2012

Feel Good Drinks//design development and ideas

For my initial starting point, I began by selecting two colours for each drink, linking with the colours of the fruit and the colours used in the original Feel Good Drinks labels.
For the mock-ups before the crit, I used photos I already had, of people making silly/happy/cheeky faces. This idea was drawn from my research into what makes people smile. The main result was other people smiling and laughing and so I wanted to use images that would instantly make the user smile through this idea.

These photos were edited in Photoshop, where I used a duotone effect using the two selected colours for each flavour so that the faces on the labels blended in with the logo on the bottle.

The next step was to focus on the individual fruity flavours, keeping each drink flavour different to the others, with it's own personality/character almost.
Having researched into the health benefits of all the different fruits, I used adjectives (e.g. refreshed, zesty...) directly linked with these health properties to create more of a health buzz around the drinks.

Having edited the photos on Photoshop and creating a subtle halftone pattern, I placed the 'Feel Good faces' on a label shape and tested out the different fonts on the different flavours to see what worked the best.

Even though these are just rough mock-ups and ideas, I'm quite happy with the overall result and think that this is a good idea to progress with and develop further.