Tuesday, 4 December 2012

Design for Print&web//re-written brief

Brief Title: 
Not Just Fleurons

The Brief:

What are the different ways in which plants can be depicted? How does the garden, physically and metaphorically, play a role in our lives? 
Think about plants in a broader sense- How are they categorised? What are their different uses? Where are they cultivated? Do they have characteristics which can be almost personified? How can plants be beneficial?

Produce an informative outcome that interprets and celebrates plants within the garden and how it can play a significant role in our lives.
Design for cross-media delivery, showing how the resolutions can stretch across both print AND web where appropriate. Submission should be essentially typographic.


Background:
‘The many great gardens of the world, of literature and poetry, of painting and music, of religion and architecture, all make the point as clear as possible: the soul cannot thrive in the absence of a garden. If you don’t want paradise, you are not human; and if you are not human, you don’t have a soul.’ Thomas Moore

Some see gardening as a metaphor for life. Whether it is a plant or two on a window sill in an urban apartment, a vegetable plot in a suburban garden, the yard of an American home, the ornate gardens of the Château de Versailles, the botanical gardens of Kew or the Zen-inspired gardens of Japan, the constant in all gardens is the presence of plants.

Considerations:
- consider how ideas can be represented through a type heavy resolution
- consider appropriate stock for format and where resolution would be distributed
- how can this broad subject be reduced to something more specific whilst also communicating the garden as a 'concept' or metaphor for life whilst celebrating plants

Target Audience:
Novice gardeners, who want to learn more about gardening and different plant properties. 
People starting up their first proper garden. 
Female.

Mandatory Requirements:
- research and development
- strategy
- specifications and grids
- prototypes and mock-ups
- presentation boards
- print and web based resolutions

Tone of Voice:
informative, comprehensible and reflective

Deliverables:
- presentation boards
- print and web-based media no larger than A2 in size

Studio Deadline:
30/01/2013

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