Monday, 7 January 2013

Hellfire//the brief

The Brief

Design a beer bottle label for Leeds Brewery's Hellfire which is a pale bitter, for the Leeds College of Art Creative Network

Additional Information

- alcohol percentage: 5.2%

- description: the fiery pale bitter is 5.2% and uses First Gold, Centennial and Willamette hops to create a fruity flavour with a lasting bitterness

- availability: it is available in all Leeds Brewery pubs, local beer retailers and in cases direct form the brewery

- brewery background: Leeds Brewery was established in 2007. It is the city's largest brewery. We combine the latest in brewing technology with time honoured skills and use the finest ingredients – choicest English hops, select British malted barley and our unique Yorkshire yeast – to create truly exceptional beers.

- bottle: 330ml

- serve: chilled

- bottle shape/colour:

- existing beers at Leeds Brewery: 'We produce four permanent beers; Leeds Pale, Yorkshire Gold, Leeds Best and Midnight Bell. Over the course of the year they are joined by a range of seasonal beers which encompass a wide range of styles and flavours.'

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