Tuesday, 26 February 2013

Product, Range and Distribution//Re-written Brief

BRIEF TITLE: Product, Range and Distribution- An Exhibition Of Polaroid Photography

THE BRIEF
Produce a body of work that explores the relationship between content, context and product in relation to Polaroid photography. Aim to produce a response that clearly and effectively exploits the function of your concepts in relation to 'An Exhibition of...'

Your work should practically and conceptually explore the possible products, ranges and methods of distribution that may be suggested by your content and furthermore reflect your own creative ambitions within graphic design.

BACKGROUND
The brief is in three parts:

Part 1: Based on the introductory workshops develop a practical, visual and contextual investigation of Polaroid photography. You should aim to develop research from a range of primary and secondary sources in order to fully explore the opportunities for informed creative development. Your research and development of this part of the brief should be documented on appropriate blogs and will be prented as part of your interim concept pitch.

Part 2: Develop a body of practical and contextual research that explores the relationship between: 
Publishing & Editorial 
and
Product & Packaging
One of these should be your primary focus of contextual research with the second allowing you to relate this discipline to the broader creative and professional contexts of graphic design. Your contextual research, critical observations and reflective evaluations should be documented on your Design Context blog and summarised in the design and production of a 16 page Design Context Publication.
Part 3: Develop and produce a practical and contextual response to your research that brings together your research into content, context, specific design disciplines and appropriate media/formats. Your response should explore the relationship between product range and methods/media of distribution as well as specific audiences, contexts and appropriate tone of voice. 
CONSIDERATIONS
- analogue vs. digital photography and the use for analogue photography today
- how can old trends and styles be resurrected and manipulated to fit in with today's digital culture?
- how to bring the analogue into the digital age and/or combine the two
- what is the appeal of a more hands-on approach to photography for the younger generation?

TARGET AUDIENCE
- young, trendy students, creative and individual
- nostalgic for the use of film photography (older age bracket, 25-40)
- non-digital photography enthusiasts/photographers

MANDATORY REQUIREMENTS
- A range of product packaging that explores and exhibits Polaroid photography in all its different forms and uses

- A publication exhibiting Polaroid photography through: 
different artists, experimentations, processes, techniques and camera use information

- Evidence the research, documentation, development and production of your resolutions through both Design Practice and Design context blogs as well as presentation boards
- Correct labelling of your work on your blog is essential.  Failure to organise your work clearly will affect the assessment of your work 
- Your response to the  brief should be supported by a short rationale (250 words) and evaluation of your work in relation to the initial brief.
TONE OF VOICE
Tone of voice should remain instructionalreminiscent, esoteric and informative consistently throughout 

DELIVERABLES
- A range of product packaging that explores and exhibits Polaroid photography in all its different forms and uses

- A publication exhibiting Polaroid photography through: 
different artists, experimentations, processes, techniques and camera use information

- Presentation boards articulating the selected research development, resolution and contextualisation of your work.
- Posts to your Design Practice & Design Context blog demonstrating your ability to effectively record, document and critically evaluate the progress of your work in relation to your own intentions and appropriate areas of contemporary creative practice.
- A 16 Page Design Context Presentation and supporting research
STUDIO DEADLINE: Interim Concept Presentations - 19 / 03 / 2013

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