Sunday, 28 April 2013

What is Good//exhibition model development

For the assembling of my Polaroid exhibition model I decided to use the laser-cutter and vinyl cutter for the different parts to ensure that the model overall had a professional finish and quality to it, as opposed to looking too hand-crafted.

I drew out a rough plan of how the exhibition would fit within an Urban Outfitters shop including the correct sizes of all the walls

these wall sections will be cut individually out of foam board and stuck together to form the basic structure of the model

For the exit wall, I decided in the end to use a giant, simplified illustration of a Polaroid Land Camera, using the enlarged lens as the exit.
The graphics and exhibition wall contents will be presented on clear vinyl stickers to allow me to design the exhibition in exactly the way I want (without being restricted to hand crafting everything) and also give off a spot varnish effect to give the aesthetic a professional finish to it. 

I wanted to incorporate the Polaroid logo onto the exhibition walls somewhere however more inspired by the 60's and retro branding aesthetic.

To communicate the idea that this exhibition is celebrating and showcasing the positive aspects of Polaroid photography, I stuck to the design style observed in the older branding and packaging (research previously) when Polaroid was flourishing, colourful and increasingly popular- using News Gothic Light (typeface taken from one of the original logos)

for the front-facing overlapping walls, I divided the logo in half so that as people walk towards the exhibition, there would be one point on their journey where the logo will be viewed in it's complete form, allowing perspective to create this

for two of the walls in the interior, the Polaroid photos created by the UO crowd, will be displayed and built upon and I wanted to show this in the model using mini mock-up polaroid examples to show how they would be placed in the exhibition

I experimented with different layouts of the photos in the exhibition to see if a linear formation would suit the style of the exhibition more, however the random placement of the photos is more logical due to the nature of the exhibition, as photos will be placed as and when they are taken

two walls for Polaroid graphics, to be used to stylise the exhibition space and also as a backdrop for people to have their photo taken in front of

imagery once again inspired by the retro packaging visuals and colours, resurrecting the distinctive and colourful aesthetic of 1960's Polaroid

final visuals/graphics for the vinyl cutter

final selection of model pieces to be laser-cut out of foam board to build the 
exhibition structure 

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