Monday, 13 May 2013

Promotional Material//hand-rendered experiments

As part of the experimentation and development stage to my promotional designs, I tried out different simple illustrations of cameras to possibly work its way into the image-based aspects of the flyers.

the hand-rendered style/aspect is important to include as it reflects the nature of the pop-up exhibition and the manual approach to film photography
hand-rendered aesthetics are also used repeatedly within the Urban Outfitters 
brand identity

to give more of a quirky, edgy feel to the illustration, I experimented with the scanning the images in and creating warped effects and lines in the process...

some of these definitely worked better than others, where the image is still recognisable as a Polaroid camera yet manipulated in a weird way to still maintain that effect

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